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Easho success story

07-May-2019

It’s notoriously difficult to predict when a surge in online shoppers will come from an influencer marketing campaign. It’s often unknown when an influencer will post or mention the brand, and it’s often uncertain how well an influencer will actually resonate with the brand.
Easho had previously teamed up with Instagram’s @mrshinchhome, a home cleaning and design influencer. During a collaboration when @mrshinchhome had about 20k followers, Easho’s site received traffic that slowed their site and jammed up their payment systems. Easho planned another campaign and didn’t want to risk their customer experience and their business relationships to another site failure.

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Speakers

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2019 speakers

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
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    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
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    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
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    Mike Durbridge
    Omni Channel Director, B&Q
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    Neil Sansom
    CEO, Woolovers

 

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