IRX 2020

  • Incorporating:
  • EDX

IRX News Hub

InternetRetailing Expo IRX

eBook: How to serve the empowered customer, when what they want is changing


Welcome to the age of customer empowerment

Download the eBook below

Fast-developing digital technologies have put information about products, prices, retailers – and their competitors – into the hands of the customer as never before. It’s a level of empowerment that means shoppers are now fully informed and have the tools to hand to make the buying choices that work best for them. Now consumers are able and increasingly willing to browse and buy items as big as a holiday, a car, or a washing machine from their smartphones or other digital devices, at any moment of the day.

What does that mean for retailers? What are the new essentials of customer engagement in a connected world? How do they make it easy, convenient and profitable to give consumers the experience they demand? Why is it important to develop long-term relationships with customers that span sales channels – and how do they make the first move to gain the shopper’s attention?

In this eBook we’ll be summarising best practice approaches that have worked for IRUK Top500 retailers and sharing the vital questions that retailers need to answer in order to be sure they give their customers what they want in a highly competitive market.

Download your free copy below



Add a Comment

Recent Comments

No Recent Comments







Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.