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eBook: How to serve the empowered customer, when what they want is changing


Welcome to the age of customer empowerment

Download the eBook below

Fast-developing digital technologies have put information about products, prices, retailers – and their competitors – into the hands of the customer as never before. It’s a level of empowerment that means shoppers are now fully informed and have the tools to hand to make the buying choices that work best for them. Now consumers are able and increasingly willing to browse and buy items as big as a holiday, a car, or a washing machine from their smartphones or other digital devices, at any moment of the day.

What does that mean for retailers? What are the new essentials of customer engagement in a connected world? How do they make it easy, convenient and profitable to give consumers the experience they demand? Why is it important to develop long-term relationships with customers that span sales channels – and how do they make the first move to gain the shopper’s attention?

In this eBook we’ll be summarising best practice approaches that have worked for IRUK Top500 retailers and sharing the vital questions that retailers need to answer in order to be sure they give their customers what they want in a highly competitive market.

Download your free copy below



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2019 speakers

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



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