IRX Engage

IRX News Hub

InternetRetailing Expo IRX

Ecommerce is Dead


Internet Retailing Events, most downloaded guide, ‘ECOMMERCE IS DEAD LONG LIVE MULTICHANNEL’ provides an in-depth outlook on the key areas essential for success in retail marketing. 

With rapid developments taking place in technology, the retail game has been changed completely. Retail should no longer be viewed as separate channels competing against each other. Instead, it should now be grasped from a multichannel perspective.

Consumers are becoming less patient and expect retailers to provide a seamless shopping experience anytime and anywhere. Although consumers are more demanding, marketers are still failing to meet customer demands in all aspects of the customer journey.

The paper has been split into five key themes, highlighting what marketers should be getting involved in during 2016, supported by research and stats from The IRUK Top500 Report and other relevant sources.

The themes covered in this paper include:


This explores the importance of understanding the customer and stresses that retailers that sell in the way their customers buy, or want to buy, are more likely to convert visitors.


This theme looks at key areas in digital marketing such as: SEO, CRO, PPC and re-targeting and gives suggestions on how to make sure a customer chooses you over a competitor.


Although payments may not seem like a natural fit for a marketer but, the ramifications of a badly implemented payments gateway can undo all your hard work in getting a customer to the buy button. This section looks at mobile-friendly options, security and fraud strategies and international payments methods.


If you are thinking about ways of reaching bigger audiences, helpful tips and suggestions are given here on how an online marketplace might be a good move for your business.


Successful marketers are now getting involved with and leveraging their delivery proposition to win more sales. Looking at different types of delivery options, this section gives an overview of needing to optimise fulfilment options to prioritise customer needs.

Download your free copy below


Add a Comment

Recent Comments

No Recent Comments







Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.