IRX 2020

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InternetRetailing Expo IRX

Figolux to showcase the PhotoRobot at IRX


Leading image creation studio invites fellow IRX exhibitors and visitors alike to see their products ‘brought to life’

Figolux, one of the UK’s leading creators of dynamic visual content, is inviting fellow exhibitors and visitors to bring their products along to be photographed in order to demonstrate the latest, cutting-edge, image technology available to retail companies. 

The South West-based company will be displaying its innovative image creation solutions on stand F10 at the InternetRetailing Expo (IRX) at Birmingham’s NEC between 21-22 March and is asking those exhibiting who have unique or interesting products as well as a need for high-level product photography, whether for use in brochures or online platforms, to come along and see their items ‘brought to life’ on-screen.

Specialising in high-quality still and moving images that can be used across smartphone and web platforms, Figolux uses the latest technologies, including a range of innovative PhotoRobot devices, to enable Figolux to capture 360-degree product imagery with ease.

Owner and company director at Figolux, Andrew McLean Brown, said:

“At Figolux, we believe that, as well as making products look good, imagery should enable people to understand a product’s form and function.

“We felt that there was a niche in the photography and videography market for a studio which created easy to use, interactive content for brands which allows potential customers to really engage with products while shopping online. This is why we founded Figolux.

“Almost 51% of all purchases are now made online so ensuring that customers have a good digital shopping experience is now more important than ever to brands.
“Imagery is key to the viewing experience. Investing in good imagery that is truly representative of your product can help to maximise sales, minimise returns and reduce costs.”

In the last 2 years, Figolux has invested over £250,000 in a range of state-of-the-art equipment and lighting. The studio’s most recent investment, a £10,000 PhotoRobot ‘Case’ portable workstation will be on display at the IRX exhibition in March.

“Our PhotoRobot Case gives us the freedom to produce 360-degree images away from the studio, on location at our customers’ sites,” Andrew explained.

“The equipment is incredibly compact, with the whole workstation folding down into one large case, hence its name! It is quick and easy to set up and doesn’t take up a lot of space, we can comfortably work with the equipment set up in a space no bigger than a standard double bed.”

Figolux will be providing live demonstrations of the Case equipment throughout the two-day exhibition on stand F10. Founded in 2014, the company provides brands with creative solutions to their visual marketing and ecommerce needs.

To find out more or to book a demonstration during the event, email or visit:

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2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.