IRX 2020

  • Incorporating:
  • EDX

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InternetRetailing Expo IRX

How to find the best fulfilment software for your online store


The world of ecommerce never stands still. New technologies and software are emerging all the time. You have to stay ahead of the curve if you want to keep up with the competition. And nowhere is this more important than in the area of fulfilment.

Online shoppers have more choice than ever before. It’s no longer enough to simply supply the products they want. For long-term commercial success, your business has to impress consumers with a speedy, branded delivery experience.
Why is a branded customer experience important?
A strong brand gives you hidden value you can leverage. People associate it with products and services they can trust. A well-branded business is often able to charge a premium for products that are available elsewhere.

A strong brand is also an important part of building trust and loyalty. Why do some people prefer Starbucks when there’s much cheaper coffee available next door? Because they’re loyal to the brand. The logo alone is often enough to trigger positive emotions on a subconscious level.

But this doesn’t happen overnight.

Your business has to take advantage of every branding opportunity, from packaging to email communications. This is particularly important for orders placed through marketplaces — where most customers don’t really care where their chosen products come from. If your current fulfilment software doesn’t let you do all of this, it might be time for a change.

A powerful and flexible fulfilment software package is essential. This could be your single most important tool for delivering business growth and meeting the expectations of your customers.

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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.