IRX 2020

  • Incorporating:
  • EDX

IRX News Hub

InternetRetailing Expo IRX

How to secure and optimise customer experience in a digital world


The internet has completely changed the way consumers feel about their personal data, with people sharing millions of photos, personal anecdotes and sensitive information over social media every day.

When it comes to retail, shoppers are increasingly happy to swap their name and address for a 10% off code, or share their email address in order to receive a digital receipt.

In the last decade or so, retail has capitalised on this consumer need for both discount and convenience – just look at the successful loyalty card programmes out there, never mind the more modern solutions such as Bluetooth beacons and in-store Wi-Fi tracking. To retail, customer data is the lifeblood of customer acquisition and retention.

But then along came GDPR, Cambridge Analytica and a plethora of cyberattacks on huge brands with headlines screaming about personal data being traded on the dark web. Throw in headlines about facial recognition hitting the high street and consumers are quite right to be more than a little concerned, leading to them to be more guarded with their personal data.


Are customers becoming more wary about sharing their data? And what is the knock-on impact for retailers if they can’t get hold of this information?

In this webinar, Essential Retail discuss the balance between best-in-class customer experience and data security. Register now and listen to a panel of experts speakers tackle the following questions:

  • Is the concern around data and privacy putting a blocker on innovative shopping experiences?
  • What should retailers be thinking of when rolling out innovative shopping experiences?
  • The data value exchange – what are customers willing to share their data for? Is 20% off your first shop worth signing up to an email marketing campaign that will litter their inboxes?
  • Are millennials more likely to share data than Gen X? How do different customer segments approach data and customer experience differently?
  • No one wants to be the next Ticketmaster or British Airways - what are the main things retailers should be doing to safeguard customer data?

Read more here

Add a Comment

Recent Comments

No Recent Comments







Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.