IRX 2020

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  • EDX

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InternetRetailing Expo IRX

Linenbundle: Saving 23% of Their Yearly Google Ad spend With


You’re a new luxury bedding company trying to take on the market leaders with fantastic products and affordable pricing. The problem? No one knows about you yet.


Introducing Linenbundle, a luxury-without-the-price-tag bedding company that came to us just four months ago. New to the market with fantastic products but little brand awareness, Linenbundle wanted to harness the power of the customer’s voice early to elevate their online reputation and build brand trust from the off-set. They acknowledged the importance of customer feedback in the early stages of their growth and as a result, were able to reduce ad spend by 23% and increase their revenue by a whopping 29%. Those little golden stars have had an amazing effect on their marketing efforts, that’s for sure.


The benefits Linenbundle have reaped using the platform are much more that just numerical, however. The feedback received has enabled them to make informed choices on new product launches, constantly adjusting and improving their offerings to cater to their customers and stay ahead of the game.


To discover how they achieved all the above and more with, check out their case study. Whether you’re a start-up or have been in business for years, there’s something to learn here.

Download free whitepaper now


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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.