IRX 2020

  • Incorporating:
  • EDX

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InternetRetailing Expo IRX

Magnolia - Real Omnichannel


Where: Omnichannel Experience Theatre
When: Day 2 (6 April), 11:30 - 11:50
SpeakerRasmus Skjoldan, Lead product manager - Magnolia

During intensive interviews about omnichannel, Magnolia looked its customers deep in their eyes and asked:

  • What does omnichannel really mean to you?
  • How real is it?
  • What’s hype and what’s actually being done?
  • How does orchestrated communication across channels work in real-life?

All those conversations with our customers led to unique insights into the daily battles of omnichannel practitioners, planners and dreamers. This session will explore the ways businesses like MOO and Tesco create omnichannel experiences, show real examples of how it’s done—and dig into what is still ahead for all of us!

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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.