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Product information management 101

08-Feb-2019

PIM stands for Product Information Management. It’s a hot topic in B2B and B2C Commerce, and as an industry it is growing at an exponential rate. According to Ventana Research, 50% of product-centric organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences by 2021.

PIM tools enable you to create a central hub to collaboratively manage all your product information. This radically simplifies the process of creating, maintaining, and using product descriptions and specifications for online and offline product catalogs.

While PIM can make your product information processes more efficient, it’s also a foundational technology that powers:

  • Superior product experiences
  • Omnichannel marketing
  • Increased conversion rates
  • Decreased product returns
  • Faster time-to-market
  • Increased product assortment
  • Expansion to new markets
  • Making cool new ideas like retail chatbots actually work

Sounds awesome, right? Let’s dive in.

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2019 speakers

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

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