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Product information management 101

08-Feb-2019

PIM stands for Product Information Management. It’s a hot topic in B2B and B2C Commerce, and as an industry it is growing at an exponential rate. According to Ventana Research, 50% of product-centric organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences by 2021.

PIM tools enable you to create a central hub to collaboratively manage all your product information. This radically simplifies the process of creating, maintaining, and using product descriptions and specifications for online and offline product catalogs.

While PIM can make your product information processes more efficient, it’s also a foundational technology that powers:

  • Superior product experiences
  • Omnichannel marketing
  • Increased conversion rates
  • Decreased product returns
  • Faster time-to-market
  • Increased product assortment
  • Expansion to new markets
  • Making cool new ideas like retail chatbots actually work

Sounds awesome, right? Let’s dive in.

Download this ebook by Akeneo


 

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    Waitrose & Partners
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    O2 (Telefónica UK)
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    Halfords
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    Kiddies Kingdom
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    Funidelia

 

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Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.