IRX 2020

  • Incorporating:
  • EDX

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InternetRetailing Expo IRX

Tapping into the growing cross-border commerce opportunity


Ecommerce has gone global. The desktop and mobile screens have extended the reach of shoppers beyond their own borders to practically anywhere.

Taking the EU as an example, a report by Research and Markets says that the share of online shoppers making purchases across borders increased by over 10 percentage points over the last five years, reaching over 40%.

As we’ll see, a range of factors are driving online shoppers to look abroad, including price and the unavailability of products in their own markets. Conversely, factors like delivery speed which might be priorities for consumers buying domestically are less of a motivator.

The other side of the coin is of course that retailers also now have a global reach. According to a study by AliResearch and Accenture, the market will be worth nearly $1 trillion by 2020.

For companies that want to take a slice of this growing pie, it’s crucial to have the right strategy in place. It is not always easy to get it right – major names such as Yves Rocher and Sephora have pulled out of the UK market in the last year.

Retailers need to have the right interfaces to sell to the customer, as well as the infrastructure in place to ensure they get the product and potentially are able to return it.

In this ebook, we will highlight some of the areas we most commonly come across in discussions of cross-border strategy.

Download the free eBook


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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.