• Incorporating:
  • EDelivery Expo

Thank you for
joining IRX

Thank you for being part of
the UK's #1 digital retail show


IRX News Hub

Hero background

The power of personalisation


Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for meaningful interactions.

Timely, relevant and truly personal digital marketing tactics can build lasting bonds between shoppers and brands and drive growth. Successful personalisation offers experiences that customers value – providing them with the convenience of a shopping experience tailored to their behaviour and helping them discover new products that they’ll love.

As we embarked on preparing this guide we were struck by this bit of data from research we commissioned with YouGov: two in five (41%) shoppers would drop a retailer who sends irrelevant offers, and one in four actively want to be sent offers and recommendations based on previous purchases. But they also want retailers to be smart enough to realise when a purchase was for someone else, to save on them being retargeted and emailed offers for a category they are no longer interested in.

This data tells us that generic retargeting campaigns and personalisation programmes that work off just one data point are doomed to fail.

But how do you succeed? To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.

This ebook will explore best practices for personalisation including:

  • The types of data you need to collect and how to collect it.
  • The role of behavioural data in building personalisation campaigns.
  • The importance of real-time relevance in driving personalisation.

Whether you want to launch your very first personalisation campaign or expand on what you are already doing, this guide provides a step-by-step approach to exploring the data and tools you need. Along with that, we’ve included ideas for driving incremental sales through segmentation and building targeted campaigns that will resonate with customers and yield results.

Download the ebook by Fresh Relevance


Add a Comment

Recent Comments

No Recent Comments







Content Hours

2019 speakers

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.