IRX 2020

  • Incorporating:
  • EDX

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InternetRetailing Expo IRX

The power of personalisation


Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for meaningful interactions.

Timely, relevant and truly personal digital marketing tactics can build lasting bonds between shoppers and brands and drive growth. Successful personalisation offers experiences that customers value – providing them with the convenience of a shopping experience tailored to their behaviour and helping them discover new products that they’ll love.

As we embarked on preparing this guide we were struck by this bit of data from research we commissioned with YouGov: two in five (41%) shoppers would drop a retailer who sends irrelevant offers, and one in four actively want to be sent offers and recommendations based on previous purchases. But they also want retailers to be smart enough to realise when a purchase was for someone else, to save on them being retargeted and emailed offers for a category they are no longer interested in.

This data tells us that generic retargeting campaigns and personalisation programmes that work off just one data point are doomed to fail.

But how do you succeed? To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.

This ebook will explore best practices for personalisation including:

  • The types of data you need to collect and how to collect it.
  • The role of behavioural data in building personalisation campaigns.
  • The importance of real-time relevance in driving personalisation.

Whether you want to launch your very first personalisation campaign or expand on what you are already doing, this guide provides a step-by-step approach to exploring the data and tools you need. Along with that, we’ve included ideas for driving incremental sales through segmentation and building targeted campaigns that will resonate with customers and yield results.

Download the ebook by Fresh Relevance


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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 2 September 2020 | 09:30 - 17:00
Thursday 3 September 2020 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.