Bruce is chairman of BrandAlley, the leading flash sales retailer for the UK market, offering a “Bicester Village” style shopping experience online to its millions of affluent, savvy shoppers. Bruce led a management buyout of BrandAlley from News International in 2013, and has built and led a team which has transformed the business into a profitable, high growth etailer, offering a unique marketing channel through which its luxury and premium brand partners attract new and affluent customers and clear stock profitably. Prior to investing in BrandAlley, Bruce was chairman of RunningBall, a leading real-time sports data company sold to Perform Group in 2012. Bruce read history at University College, Oxford, and then served as a captain in the Welsh Guards before spending fifteen years in investment banking, advising media and technology businesses on mergers, acquisitions and financings.
Download the IRX 2018 Show Guide and start planning your time with us.
I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
Director of Digital Product, House of Fraser
IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
Deputy Head of eCommerce, Schuh
The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
Head of Sales UK & Ireland, Ingenico ePayments
I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
Global Head of eCommerce, GANT
This is one of the best places from a networking perspective to meet new people.
Omni Channel Director, B&Q
IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.