Connor is the former Head of Marketing and Brand at Heath Skincare and the co-founder of NotAnotherNFT, a Web3 integration agency. Over the previous 2 years, Connor has refined the Heath brand, reinforced its brand territory and solidified its foundations. Today, Heath is one of the fastest growing Male Skincare brands in the UK and operates in 12 countries globally. Connor is a Web3 specialist, academic contributor and keynote speaker and his work includes launching the first Web3 project in the Male Skincare industry to better engage with its brand fans and form stronger, more emotional relationships.