David Elliott is a senior CRM & digital marketing lead at Wickes with more than 15 years’ experience in managing large-scale, results-driven communication and CRM programs. He has worked on several high-profile, behaviour change campaigns across B2C and B2B, covering acquisition, retention, and CRM activity. Some of his notable campaigns include Change4Life, TDA teacher recruitment, Independent Safeguarding Authority (ISA), Business Link, the Wickes' MyCard loyalty scheme, and Wickes TradePro.

His role encompasses all CRM and digital marketing activities such as CDP, email, SMS, DM, PPC, SEO, and Affiliates. He is commercially aware and has a robust knowledge of direct and digital marketing's role in developing customer-centric contact strategies, alongside a deep understanding of the technical, data, and creative requirements necessary to deliver effective CRM that maximises objectives, sales, and ROI.