Dheeraj Harjani is a commercial & strategically focused eCommerce Director with 20 years experience within fashion, retail and leisure. He has extensive experience leading international multi-disciplined teams across a broad range of disciplines including strategic planning, digital marketing, CRM, website development & eCommerce. He is currently the eCommerce Director of British fashion brand Aftershock London and previously worked with Apparel Group in the Middle East. Dheeraj is a confident leader who strives to deliver a first class digital customer experience and understands the importance of customer and stakeholder engagement at all levels.