IRX Engage

Santiago Navarro

Santiago Navarro

Santiago Navarro

CEO & Co-Founder, Garcon Wines

Santiago is a serial entrepreneur whose first professional experience in internet retailing came in 2010 with his first venture, Vinopic Wines - an online retailer that was the world’s first to use science to rate and score wines for their intrinsic quality. It was while building this business that Santiago realised that the heavy, fragile and spatially inefficient wine bottles of the 19th century were completely unfit for purpose when shipping wines through the complex supply chains required for online sales and home delivery. It was this experience that led him to develop a 21st century wine bottle that was suitable for ecommerce and to launch Garçon Wines, which is now globally recognised for introducing eco, flat wine bottles. As CEO and lead co-founder, Santiago is targeting the 35 billion bottles used annually in wine across many applications and advancing both the wine and packaging industries to be more sustainable through innovative, beautiful, flat bottles and game-changing transit packaging.


  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.