IRX Engage

Sarah Stagg

Sarah Stagg

Sarah Stagg

Digital Director, The Rug Company

Sarah started her retail career at Debenhams, initially in a digital marketing role before moving into product development launching Debenhams first iPhone app and subsequent android and iPad apps. She then took responsibility for digital development across channels before being approached to head up House of Fraser's Business Development team. This gave her an opportunity to get involved in bricks and mortar, running their Click and Collect operation and their Online Stores. In the latter part of her career at House of Fraser as Director of Digital Product she was responsible for a team of 55. While at House of Fraser Click and Collect grew from £75m to £150m and NPS increased 2%. In September 2017 Sarah joined The Rug Company a PE backed luxury rug retailer as Digital Director with significant growth aspirations. 

  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


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Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.