• Incorporating:
  • EDelivery Expo

Zana Busby

Zana Busby

Zana Busby

Director, Retail Reflections

Zana Busby is an experienced psychologist and keynote speaker, having spent over 20 years studying and practicing psychology and psychotherapy. Zana’s inspiring keynote speeches create an exciting and engaging audience atmosphere.

As a Business & Consumer Psychologist, Zana specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer.

Her main focus is on the role emotions, cognitions, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour.

Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing.

She is author of the self-empowerment book Life Equilibrium.

Twitter: @Zana_A_
Website: https://retail-reflections.co.uk
Blog: https://retail-reflections.co.uk/blog

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.