• Incorporating:
  • EDelivery Expo

We Are Pop Up

We Are Pop Up

We Are Pop Up

We Are Pop Up

The world's largest creative retail network and trusted pop-up shop marketplace.  We Are Pop Up is the only community oriented and fully automated way to rent commercial space in the UK & Europe. The simplest way to book unique pop-up spaces and ShopShares, We Are Pop Up is the destination to meet innovative brands and collaborate on creative retail.  

Space owners gain quick access to thousands of new brands looking for space, tools for managing space rentals and promotion. We Are Pop Up help space owners make money from under-utilised space (rails and tables as well as full shops). 

Brands can browse hundreds of spaces, negotiate directly with space owners and book space entirely online.   Our platform provides a better way to negotiate and transact within a secure environment, backed up with commercial legal agreements designed by our legal partners Hogan Lovells LLP.  With over 30,000 brands listed on our platform, our revolutionary and trusted approach to retail has facilitated over 3,000 projects in 600+ commercial spaces, providing unique commercial opportunities for brands and real estate owners.

View website
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.