Why exhibit at IRX 2021?

Hero Image

Meet the professionals shaping the future of retail at IRX

Looking ahead to the 'new normal'

2020 has been a tough year for everyone. Life has changed dramatically because of COVID-19 and none more so than the retail sector. 

Social distancing has forced years of digital commerce transformation into just a few months. Major brands have had to rapidly overhaul their eCommerce sites to keep customers spending and small retailers have had to move online for the first time.

This year will be a defining year for technology and the retail industry’s ability to evolve. It will be essential retailers invest in the optimised omnichannel experiences that consumers demand.


IRX returns to the NEC in March 2021 bringing the industry back together again

We know that live events are one of the top resources for sales leads, relationship building, product launches and brand awareness for so many of our customers and therefore we are delighted that IRX will return to the NEC on 17 & 18 March 2021.

With retailers looking to increase their investment in eCommerce in 2021, IRX provides a unique marketing opportunity: a chance for the whole industry – all your biggest potential customers – to be in one venue at one time.


A recent report by Forrester found that most retailers plan to increase their investment in online channels to reach their customers, with 64% planning to spend more on their own websites, 58% on their apps and 52% on social media.

Watch sales rocket


76% of visitors at B2B exhibitions make new purchasing decisions and have existing ones reinforced.

Seeing is believing


Visitors who encounter you at live events think your brand, product or service is 28% more innovative than they did before they attended.

Live events change minds


Before an event 37% of people thought they would make new contacts and 38% thought attending the event would make buying easier. This doubled to 75% and 76% respectively following the event.

Live events leave a lasting impression


69% of visitors surveyed two weeks after attending live events said they had already recommended or would be recommending brands they had seen at the event.

Live events are good for your image


Perception of the quality and value of your brand, product or service is improved by 21% after visitors experience you at a live event.

Are your competitors already signed up? Join the following vendors in the retail space at IRX 2021:

Exhibiting options

Space only

A space only stand ONLY includes the stand space on the floor and DOES NOT include any walls, carpet or stand build. This gives you great flexibility to build your own stand and showcase your brand and creativity within the space.


Shell scheme

A shell scheme stand includes a basic stand with walls, fascia name board and carpet. It provides you with a simple, cost-effective foundation that is easy to brand with your own graphics, furniture, lighting and marketing material.

All stand packages include:

  • Web profile on the event website
  • Listing on the IRX Engage digital platform
  • Marketing and PR support
  • Tickets to exhibitor party

Sponsorship opportunities

Maximise your exposure & increase your ROI

Become the headline sponsor

Sponsor a conference track

Host a workshop

Run an expert clinic

Sponsor the badge lanyards

Sponsor the visitor bags

IRX & eDX account managers

Sonia Vitta

Sonia Vitta

Business Development Manager (Delivery)

Get in touch

Contact the team

If you would like more information about exhibiting at IRX 2021 please contact our sales team by completing the form below. We will endeavour to be in touch within 24 hours (Monday - Friday).

Browse IRX & eDX 2021

Sign up to the IRX & eDX newsletter

Keep up-to-date with all the latest event news and offers.

Sign up


Sign up to the IRX & eDX newsletter

Keep up-to-date with all the latest event news and offers.