2020 has been a tough year for everyone. Life has changed dramatically because of COVID-19 and none more so than the retail sector.
Social distancing has forced years of digital commerce transformation into just a few months. Major brands have had to rapidly overhaul their eCommerce sites to keep customers spending and small retailers have had to move online for the first time.
This year will be a defining year for technology and the retail industry’s ability to evolve. It will be essential retailers invest in the optimised omnichannel experiences that consumers demand.