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VIP programme at IRX @ DTX + UCX

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Where senior-level leaders from the UK's biggest brands can relax and network

The VIP programme, open to senior-level players from top retailers and brands, is aimed at bringing together the brightest minds in the UK digital retail space. It's a fantastic opportunity to form new connections with some of retail's biggest names, to stay current and meet some of the most disruptive brands in the UK today.

No need to apply, just register and, should you qualify, we will email you to let you know you have been upgraded.

The VIP programme will include:

  • Free train travel* to and from London's ExCeL
  • Free parking* at the venue
  • Automatic entry to the VIP Lounge
  • Free lunch
  • Free refreshments
  • Free cloakroom

* The VIP programme is only open to senior-level decision makers who work at a large retailer or brand; vendors are not allowed entry. There are limited tickets and parking and will be given on a first-come-first-served basis so register today.

Sponsored by:

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VIP Lounge

BOOK A MEETING with someone from the Adobe Experience Cloud team today! With so many brands going digital, retailers are challenged to stand out in an increasingly crowded marketplace. With customers now expecting an entirely personalised journey across channels, many retailers face challenges to deliver, and Adobe can help. To hear more about its suite of products and services that allow you to easily manage the entire customer experience, including commerce platforms, real-time data, scalable personalization, and more, register for our 1-2-1 sessions here

By supplying my contact information, I authorise the Adobe family of companies to contact me with personalised communications about Adobe’s products and services. 

Please review our Privacy Policy on for more details or to opt-out at any time. 

Please be advised that when your badge is scanned at an Adobe booth or session, you agree to share your contact information with the Adobe family of companies for marketing purposes. Scanning your badge at these locations is optional. 

VIP Lounge

Champagne celebration

Join us for a champagne celebration from 2pm onwards each day. Stop by the VIP lounge in the afternoon for a glass of bubbly,

Ample seating area with charging points

The VIP lounge sports a large private seating area, with plenty of charging ports for all your devices.

Complimentary food & refreshments

Stay well-fuelled throughout the Expo with complimentary food & refreshments.


Free train travel or parking

If you are director level or above, and work for one of the UK's top retailers we would like to offer you free train travel*. Alternatively, we are offering free parking to our VIP visitors*. To request this, please email with your first & last name and your email address.

*Please note there is limited availability and will be given on a first-come-first-served basis.

Complimentary cloakroom

Leave your coat and bags with us, for free, and stay focused on the day ahead.

A quiet space for arranging meetings

Have a quiet catch up, or meet new contacts, away from the busy show floor.