Practical workshops at IRX & eDX 2022

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Practical, applicable advice from a range of industry experts!

The workshops are a complete programme of practical, training focused sessions delivered by leading companies in the industry. This is your chance to discover more about the latest technologies and how you can use them more effectively to drive sales.  

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Wednesday 11 May 

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10:45
  1. Workshop 1
    45 mins
    In this session, we'll highlight the key results of our latest report on Brand Integrity, based on research with consumers and CMOs across 8 markets. 
  2. Workshop 3
    45 mins
11:00
  1. Workshop 2
    45 mins

    The way consumers want to pay has changed significantly in recent years, but four key themes remain.

11:30
  1. Workshop 1
    45 mins
    Our educational session will cover some of the greatest challenges and most common mistakes holding many retailers back on Google Shopping. 
  2. Workshop 3
    45 mins
    Over the past two years, UK businesses have found their ambitions evolve. Digital transformation was accelerated to reach customers from anywhere. 
11:45
  1. Workshop 2
    45 mins
    Here’s some shocking news, not everyone wants to buy your product! But that’s good news, in reality you don’t need everyone to buy your product. 
12:15
  1. Workshop 1
    45 mins

    The way people search hasn’t changed much since Google first appeared 20 years ago - we’re still typing a query into a field to find a page on a website.

    Join Tim for a look at how this is changing with voice assistants and image search, how ‘things, not strings’ is the way forward - and how we can get to a point in the future where Tim can actually ask Google to find his keys.

    Tim will explore changes in the context of search, types of queries, results a searcher receives, and discuss the future implications across individuals and organisations alike.

  2. Workshop 3
    45 mins
    Customer service is often overlooked as being a necessary evil. But what if you could leverage these customer interactions to drive revenue, and better still, automate the process so you spend less time on support whilst driving acquisition? Here are 5 things you can focus on and implement in 2022 to stop missing out on sales.
13:00
  1. Workshop 1
    45 mins
  2. Workshop 3
    45 mins

    This workshop will explore the latest Cyber Crime threats facing UK businesses and will inform you on what support you can get from law enforcement as well as organisations like the National Cyber Security Centre (NCSC).

     

    What you will learn in this workshop will be relevant not just at work but at home too.

13:15
  1. Workshop 2
    45 mins
    This year, Strong Customer Authentication (SCA) will be fully rolled out in Europe and the UK. We outline the five questions you should ask in order to decide how to authenticate transactions in the era of SCA.
13:45
  1. Workshop 1
    45 mins
  2. Workshop 3
    45 mins

    1. AI/ML driven strategies to enhance engagement and conversion

    2. Decoding 1:1 user's next preferred action

    3. Secret Sauce to driving personalized and contextual customer experience across journeys and touchpoints

14:00
  1. Workshop 2
    45 mins

    For ecommerce businesses, selling to new markets through cross-border ecommerce is vital for supercharging business growth. Join Avalara’s workshop to learn where the international selling opportunities lie in 2022.

14:30
  1. Workshop 1
    45 mins
    An insight in to the ways in which brands are boosting their online revenue, specifically through the introduction of partnerships.
  2. Workshop 3
    45 mins
    Join Amazon Shipping and Amazon Freight for insights on the importance of reliability in ecommerce delivery and how transparency and tracking tools are vital to a positive customer experience.
14:45
  1. Workshop 2
    45 mins

    Why do customers choose one eCommerce website over another? What keeps them coming back to one merchant when there are so many options? Ultimately, how are they making their decisions?

15:15
  1. Workshop 1
    45 mins
    In this practical workshop, we'll unravel the topic of cross-channel marketing attribution and in a post iOS 14 world.
  2. Workshop 3
    45 mins
    13% of shoppers saw the coronavirus pandemic as an opportunity to shop with a new brand. Not only did this help many small online businesses grow, but it also presented an opportunity to reach and engage new customers in new places.
15:30
  1. Workshop 2
    45 mins

    Every company loses some of its customers. Mistakes happen and that's ok. But how do we make sure that we don't lose our customers because of such mistakes and that we can quickly fix the causes of the mistakes?

Thursday 12 May

Loading
11:00
  1. Workshop 2
    45 mins

    The way consumers want to pay has changed significantly in recent years, but four key themes remain.

11:30
  1. Workshop 1
    45 mins
    Our educational session will cover some of the greatest challenges and most common mistakes holding many retailers back on Google Shopping. 
  2. Workshop 3
    45 mins
    Over the past two years, UK businesses have found their ambitions evolve. Digital transformation was accelerated to reach customers from anywhere. 
11:45
  1. Workshop 2
    45 mins
    Here’s some shocking news, not everyone wants to buy your product! But that’s good news, in reality you don’t need everyone to buy your product. 
12:15
  1. Workshop 1
    45 mins
    Working in eCommerce, you’ll know that to stay ahead, you not only need to try new things, you need to try them quickly. But how do you know if you’re actually directing your efforts in the right places and in the right way? 
  2. Workshop 3
    45 mins
    Customer service is often overlooked as being a necessary evil. But what if you could leverage these customer interactions to drive revenue, and better still, automate the process so you spend less time on support whilst driving acquisition? Here are 5 things you can focus on and implement in 2022 to stop missing out on sales.
12:30
  1. Workshop 2
    45 mins

    Subscription-based business models are becoming more popular amongst consumers. To reduce churn, maximise revenue and increase customer retention, eCommerce players of any size should take advantage of the new powerful and flexible subscription management platforms.

13:00
  1. Workshop 1
    45 mins
  2. Workshop 3
    45 mins

    This workshop will explore the latest Cyber Crime threats facing UK businesses and will inform you on what support you can get from law enforcement as well as organisations like the National Cyber Security Centre (NCSC).

     

    What you will learn in this workshop will be relevant not just at work but at home too.

13:45
  1. Workshop 1
    45 mins
  2. Workshop 3
    45 mins
    Discover more about how payments innovations will enable you to thrive. Join this session to learn  five powerful trends that will continue to shape ecommerce and payments in the next months.
14:00
  1. Workshop 2
    45 mins

    For ecommerce businesses, selling to new markets through cross-border ecommerce is vital for supercharging business growth. Join Avalara’s workshop to learn where the international selling opportunities lie in 2022.

14:30
  1. Workshop 1
    45 mins
    An insight in to the ways in which brands are boosting their online revenue, specifically through the introduction of partnerships.
  2. Workshop 3
    45 mins
    Come learn from UK's leading brand Fishpools, as Craig Silvain shares how UNBXD's easy-to-use AI-powered Search and Personalization platform help increase conversions, customer engagement, and AOV.
14:45
  1. Workshop 2
    45 mins

    Every company loses some of its customers. Mistakes happen and that's ok. But how do we make sure that we don't lose our customers because of such mistakes and that we can quickly fix the causes of the mistakes? 

     

15:15
  1. Workshop 1
    45 mins
    In this practical workshop, we'll unravel the topic of cross-channel marketing attribution and in a post iOS 14 world.
  2. Workshop 3
    45 mins
    Join Amazon Shipping and Amazon Freight for insights on the importance of reliability in ecommerce delivery and how transparency and tracking tools are vital to a positive customer experience.
15:30
  1. Workshop 2
    45 mins
    13% of shoppers saw the coronavirus pandemic as an opportunity to shop with a new brand. Not only did this help many small online businesses grow, but it also presented an opportunity to reach and engage new customers in new places. 

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