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IRX & eDX 2023

Practical workshops 2023

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Practical, applicable advice from a range of industry experts!

The workshops are a complete programme of practical, training focused sessions delivered by leading companies in the industry. This is your chance to discover more about the latest technologies and how you can use them more effectively to drive sales.  

Register now >> See workshop programme >>

Workshops

 

 

Wednesday 24 May

Workshop 1

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  1. Workshop 1

    Salesfire CEO, Rich Himsworth will be leading a panel discussion, with guests Bidnamic, Patchworks, Reviews and BigCommerce, diving into what it takes to succeed in today’s eCommerce climate and sharing their top tips on how to thrive. 

    Tackling the topics of customer loyalty, how to stand out online, personalisation and preventing comparison shopping, Rich and the panel members will be leaning on their expertise and experience to shine a light on the strategies you should be focusing on right now.

     

  2. Workshop 1
  3. Workshop 1
  4. Workshop 1
  5. Workshop 1
  6. Workshop 1

Workshop 2

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  1. Workshop 2
  2. Workshop 2
  3. Workshop 2
    Intelligent offers, what does this mean? We delve into a smarter way to use offers on your website to help reach your business goals. Exploring why we use offers and how they can be personalized to maximise opportunity, we demonstrate a streamlined way to do this.
  4. Workshop 2
  5. Workshop 2
  6. Workshop 2

    Personalising onsite customer experience is a must in todays market - but how can you achieve this when you only know a tiny fraction of your audience? It's not easy, but entirely possible for any size retailer!

    Join this latest workshop by expert Darren Teague to find out:

    - Moulding your website to each unique visitor

    - Retargeting using 1st party data

    - Identify up to 60% of your web traffic

    - Deliver inspiring communications

Workshop 3

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  1. Workshop 3
  2. Workshop 3
  3. Workshop 3
    Based on our experience with 3 great DTC brands, learn how AI negotiation is your opportunity to clear slow moving stock with better margins - don't leave profit on the table. Moreover, your customers will love it!
  4. Workshop 3
  5. Workshop 3
    This workshop will explore the latest cyber threats to businesses and organisations, basic mitigations and will inform attendees on support offered by law enforcement and wider partners.

Thursday 25 May

Workshop 1

Loading
  1. Workshop 1

    Salesfire CEO, Rich Himsworth will be leading a panel discussion, with guests Bidnamic, Patchworks, Reviews and BigCommerce, diving into what it takes to succeed in today’s eCommerce climate and sharing their top tips on how to thrive. 

    Tackling the topics of customer loyalty, how to stand out online, personalisation and preventing comparison shopping, Rich and the panel members will be leaning on their expertise and experience to shine a light on the strategies you should be focusing on right now.

    Salesfire use their data platform, Trends, to analyse and inform market trends and how to react as an eCommerce retailer. Rich will be sharing insights from the data platform and discussing the effect that recent events have had on the industry, along with his panel, whose expertise range from eCommerce platforms and integrations, to on site reviews. 

  2. Workshop 1
  3. Workshop 1
  4. Workshop 1
  5. Workshop 1
  6. Workshop 1

Workshop 2

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  1. Workshop 2
  2. Workshop 2
  3. Workshop 2
    Intelligent offers, what does this mean? We delve into a smarter way to use offers on your website to help reach your business goals. Exploring why we use offers and how they can be personalized to maximise opportunity, we demonstrate a streamlined way to do this.
  4. Workshop 2
    If you are looking to bolster your customer engagement or loyalty programmes this is a session you won’t want to miss. In addition to taking you through why some of the biggest global brands are choosing to gamify their marketing campaigns with some examples and results. Cari Kirby from branded games company Peek & Poke will share five common pitfalls to avoid when building out your own game campaign.
  5. Workshop 2

    Personalising onsite customer experience is a must in todays market - but how can you achieve this when you only know a tiny fraction of your audience? It's not easy, but entirely possible for any size retailer!

    Join this latest workshop by expert Darren Teague to find out:

    - Moulding your website to each unique visitor

    - Retargeting using 1st party data

    - Identify up to 60% of your web traffic

    - Deliver inspiring communications

Workshop 3

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  1. Workshop 3
  2. Workshop 3
  3. Workshop 3
    Based on our experience with 3 great DTC brands, learn how AI negotiation is your opportunity to clear slow moving stock with better margins - don't leave profit on the table. Moreover, your customers will love it!
  4. Workshop 3
  5. Workshop 3
  6. Workshop 3
    This workshop will explore the latest cyber threats to businesses and organisations, basic mitigations and will inform attendees on support offered by law enforcement and wider partners.