IRX Engage

VIP Programme

InternetRetailing Expo IRX

Where senior-level leaders from the UK's biggest brands can relax and network

The VIP programme, open to senior-level players from UK Top500 and top Growth2000 companies, is aimed at bringing together the brightest minds in the UK digital retail space. If you are a budding Growth2000 retailer, this is your chance to reach higher and form new connections with some of European retail's biggest names; if you're already Top500, this is an unbeatable way to stay current and meet some of the most disruptive UK retail brands.

No need to apply, just register for IRX 2021 today and, should you qualify, we will email you to let you know you have been upgraded.

Register for free entry

The benefits

Intimate networking with conference speakers

Cement valuable connections by meeting speakers face-to-face, away from the hustle and bustle of the show floor.

Complimentary food & refreshments

Stay well-fuelled throughout the Expo with complimentary food & refreshments.

Ample seating area with charging points

The VIP lounge sports a large private seating area, with plenty of charging ports for all your devices.

A quiet space for arranging meetings

Have a quiet catch up, or meet new contacts, away from the busy show floor.

Complimentary cloakroom

Leave your coat and bags with us, for free, and stay focused on the day ahead.

Free train travel

If you are director level or above, and work for a IRUK Top500 company we would like to offer you free train travel*.


How to join the VIP programme

In order to qualify for the VIP programme, you must be:

  • Employed at an IR Top500 or top 500 of the Growth2000 companies
  • Director-level or above.

There is no extra paperwork to fill out; simply register for free entry and we will automatically upgrade you and send you an email to confirm your VIP status. 

Register for free entry

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* FREE train travel

We have a limited number of train tickets to give out to retailers who are director level or above and work for a IRUK Top500 or Growth2000 company.

To apply, please email with the following information:

  • The date you wish to attend
  • The city you wish to travel from

Please note: there are a limited number of tickets available and will be given on a first-come-first-served basis. Please read the terms and conditions of travel.

Get in touch

Not sure if you are eligible for the VIP programme? Have you registered and are expecting an upgrade? Speak to us.

Get in touch with us








Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.