IRX Engage Summit
5-9 July 2021
IRX Engage Platform

IRX & eDX 2021
13 - 14 October 2021
NEC, Birmingham

Practical workshops

The workshops are a complete programme of practical, training focused sessions delivered by leading companies in the industry.

With topics including automating ad optimisation, brand loyalty, real-time personalisation, cross-channel personalisation, site-search, affiliate marketing, the last mile, customer experience, algorithm orchestration, payments, telecoms and tax regulations, there's a session for everyone.

This is your chance to discover more about the latest technologies and how you can use them more effectively to drive sales.

Scroll down to view the workshop programme...

Improved acquisition and retention strategies using data and technology

Workshop 1

45 mins

10:00 – 10:45

Join our workshop and learn how the intelligent use of data and technology can help you gain new customers and foster better relationships with your existing ones. Martin Squires from Pets at Home and ...

Speakers

Martin Squires, Director of Advanced Analytics - Pets at Home

Using a single source of truth to automate ad optimisation

Workshop 3

45 mins

10:15 – 11:00

Speakers

Mr Brendan Hughes, CEO - Bionic

Realtime personalisation of the customer journey even before the first click

Workshop 1

45 mins

10:45 – 11:30

In this workshop we will show you how to create a truly personalised customer journey in eCommerce ' even without a dedicated CRM. With the right technology and the proper integration, you can address ...

Speakers

Mr David Spaeth, Head of Marketing - novomind AG
Data led design: using customer insight to turbocharge your conversion rate

Workshop 2

45 mins

10:45 – 11:30

Stop gambling your website traffic. Learn how to utilise data to inform and strengthen your digital strategy to increase site conversion rate. Let us introduce you to the game changing theory of Data ...

Speakers

Richard Chapman, Director of Web & Conversion - ClickThough Marketing

Alan Rowe, Director of Web Strategy - Clickthrough marketing

Building brand loyalty through customer experience in the age of Gen Z

Workshop 3

45 mins

11:00 – 11:45

For some time now, our focus has been on Millennials, but it's time to start thinking about their younger siblings. A new generation has arrived and it will soon surpass Millennials as the most highly ...

Speakers

David Duke, COO - Visualsoft

Daniel Dixon, Head of Social - Visualsoft

Richard Blakeborough, Senior Commercial Manager - Klarna

Why Google Shopping doesn't work for many retailers

Workshop 1

45 mins

11:30 – 12:15

This educational session will expose common mistakes holding back many retailers. It will share practical insights on overcoming these, before deep diving into the true value of data and how this can ...

Speakers

Liam Patterson, CEO at Bidnamic - Bidnamic
Connecting commerce: taking control of your integrations

Workshop 2

45 mins

11:30 – 12:15

Speakers

Mr Mark Slocock, CEO - apio

Take a fresh look at cross-channel personalisation

Workshop 3

45 mins

11:45 – 12:30

Take a fresh look at cross-channel personalisation Are you looking for new ways to delight your customers and maximise ROI in ecommerce and digital marketing? Are disjointed systems, poor data and hig ...

Speakers

Mr Eddy Swindell, Co-Founder - Fresh Relevance
Make your life easier with Royal Mail's Click and Drop shipping platform

Workshop 4

45 mins

11:45 – 12:30

Speakers

Darren Hatton, Head of Shipping Solutions - Royal Mail

How small businesses can build new digital partnerships via affiliate marketing

Workshop 1

45 mins

12:15 – 13:00

Speakers

Mr Liam James, Commercial Executive - Awin
Why site-search should be pivotal in your eCommerce strategy?

Workshop 2

45 mins

12:15 – 13:00

Speakers

Claudia Ditri, UK/IE Strategic Partnerships Manager - KLEVU

Improving the customer journey in the last mile

Workshop 4

45 mins

12:30 – 13:15

Speakers

Mr Gordon Finlay, UK Operations Lead - Amazon Shipping

Mr Sebastian O'Keefe, Head of New Business Development - Amazon Shipping

Importing into the US: Navigating customs and tax regulations

Workshop 2

45 mins

13:00 – 13:45

The internet has made buying and selling products easier than ever, giving commerce companies, large and small, a path for rapid growth in a global marketplace. Yet customs and tax complexity often pr ...

Speakers

Mr Jake Estes, EMEA Solutions Engineer - Avalara
The most dangerous product recommendation mistakes that hit large retailers - and how to fix them

Workshop 1

30 mins

13:00 – 13:30

We all know personalised'product'recommendations can significantly raise eCommerce conversions and order values. Most marketers believe that recommended content will result in a healthy lift in conver ...

Speakers

Mr Steve Tucker, Founder - Bunting

Stop losses and boost revenue using the email address

Workshop 3

45 mins

13:15 – 14:00

Powering the customer experience by reducing friction with the email address. In this'session Mark Andrew, Director of Enterprise Sales at Emailage, addresses the dual tension internet retailers face: ...

Speakers

Mark Andrew, Enterprise Account Director - Emailage

Building an agile business: How payments can help drive change

Workshop 1

45 mins

13:45 – 14:30

As retailers look to grow their brand internationally, the challenge they frequently face is how to do that at speed without making their business overly complicated. Today, remaining agile and reduci ...

Speakers

Mr Colin Neil, SVP Business Development - Adyen

How to take your online store to the next level?

Workshop 1

45 mins

14:30 – 15:15

Managing growth is not an easy task for any eCommerce business. How can online merchants get the most out of various channels at their disposal? What are some of the common mistakes to avoid when plan ...

Speakers

Mr Ivan Galic, Project Manager - Inchoo

Algorithm orchestration: the quest for true personalisation

Workshop 1

45 mins

15:15 – 16:00

Let's be honest- there's a lot of 'smoke and mirrors' around what personalization is, what it can achieve and importantly, how.' But today's retailers and brands also urgently need respond to consumer ...

Speakers

Mr Nicolas Mathon, Chief Architect - Attraqt

Improved acquisition and retention strategies using data and technology

Workshop 1

45 mins

10:00 – 10:45

Join our workshop and learn how the intelligent use of data and technology can help you gain new customers and foster better relationships with your existing ones. Martin Squires from Pets at Home and ...

Speakers

Martin Squires, Director of Advanced Analytics - Pets at Home

A marketer's guide to consent and personalisation

Workshop 4

45 mins

10:15 – 11:00

How can marketers comply with privacy laws while maximising opt-in? How should marketers manage opt-ins, opt-outs and global unsubscribes? In this session, learn how to streamline CCPA & GDPR into you ...

Speakers

Sam Plackett, Privacy Consultant - One Trust

How to spend '1m in 15 minutes: an interactive digital marketing planning workshop

Workshop 2

45 mins

10:45 – 11:30

With so many digital opportunities available, deciding where to invest your budget most effectively can be maddening. In this interactive session you'll work through a live example, allocating spend t ...

Speakers

Ian Boyden, Head of Client Growth (Paid Media) - Clickthrough marketing
Maximising your Google Shopping revenue: the 80:20 for 2020

Workshop 1

45 mins

10:45 – 11:30

In this fast past paced session Richard and Henry will discuss the 80:20 approach to managing Google Shopping campaigns and explain their 'keyword sculpting' principles that have taken single eCommerc ...

Speakers

Mr Henry Gill, Head of PPC - eComOne

Mr Richard Hill, CEO & Founder - eComOne

Revolutionising retail telecoms: how to save your business time and money within an industry that's struggling for both

Workshop 3

45 mins

11:00 – 11:45

With businesses starting to adopt digital transformation and look towards the cloud to provide them with conventional services, we explore some of the challenges and arguments that have left some reta ...

Speakers

Darren Smith, Managing Director - Opious
Parlez vous payments? 4 things you need to know about accelerating your payment performance

Workshop 4

45 mins

11:00 – 11:45

What are the elements that go into a frictionless payment experience? How can payment performance help you grow your business. In this no nonsense workshop, we will demystify all the complex payment buzzwords and layout the 4 key things you will only ever need to know to accelerate your payment performance.

Speakers

Habib Ansari, Country Head, UK, SMB Online Europe - Ingenico ePayments

Why Google Shopping doesn't work for many retailers

Workshop 1

45 mins

11:30 – 12:15

This educational session will expose common mistakes holding back many retailers. It will share practical insights on overcoming these, before deep diving into the true value of data and how this can ...

Speakers

Liam Patterson, CEO at Bidnamic - Bidnamic
Connecting commerce: taking control of your integrations

Workshop 2

45 mins

11:30 – 12:15

Speakers

Ms Rabia Qureshi, CCO - apio

Mr John Brolly, Solutions Consultant - apio

Take a fresh look at cross-channel personalisation

Workshop 3

45 mins

11:45 – 12:30

Are you looking for new ways to delight your customers and maximise ROI in eCommerce and digital marketing? Are disjointed systems, poor data and high costs are preventing you from creating a joined u ...

Speakers

Mr Eddy Swindell, Co-Founder - Fresh Relevance
Make your life easier with Royal Mail's Click and Drop shipping platform

Workshop 4

45 mins

11:45 – 12:30

Speakers

Darren Hatton, Head of Shipping Solutions - Royal Mail

Realtime personalisation of the customer journey even before the first click

Workshop 1

45 mins

12:15 – 13:00

In this workshop we will show you how to create a truly personalised customer journey in eCommerce ' even without a dedicated CRM. With the right technology and the proper integration, you can address ...
Why site-search should be pivotal in your eCommerce strategy?

Workshop 2

45 mins

12:15 – 13:00

Speakers

Claudia Ditri, UK/IE Strategic Partnerships Manager - KLEVU

Importing into the US: Navigating customs and tax regulations

Workshop 2

45 mins

13:00 – 13:45

The internet has made buying and selling products easier than ever, giving commerce companies, large and small, a path for rapid growth in a global marketplace. Yet customs and tax complexity often pr ...

Speakers

Mr Jake Estes, EMEA Solutions Engineer - Avalara
How small businesses can build new digital partnerships via affiliate marketing

Workshop 1

45 mins

13:00 – 13:45

Speakers

Mr Liam James, Commercial Executive - Awin

Stop losses and boost revenue using the email address

Workshop 3

45 mins

13:15 – 14:00

Powering the customer experience by reducing friction with the email address. In this'session'Mark Andrew, Director of Enterprise Sales at Emailage, addresses the dual tension internet retailers face: ...

Speakers

Mark Andrew, Enterprise Account Director - Emailage

Building an agile business: How payments can help drive change

Workshop 1

45 mins

13:45 – 14:30

As retailers look to grow their brand internationally, the challenge they frequently face is how to do that at speed without making their business overly complicated. Today, remaining agile and reduci ...

Speakers

Mr Colin Neil, SVP Business Development - Adyen

Raising the bar on customer experience as a multi-channel seller

Workshop 4

45 mins

14:00 – 14:45

How to take your online store to the next level?

Workshop 1

45 mins

14:30 – 15:15

Managing growth is not an easy task for any eCommerce business. How can online merchants get the most out of various channels at their disposal? What are some of the common mistakes to avoid when plan ...

Speakers

Mr Ivan Galic, Project Manager - Inchoo

Using a single source of truth to automate ad optimisation

Workshop 3

45 mins

14:45 – 15:30

Speakers

Mr Brendan Hughes, CEO - Bionic

Algorithm orchestration: the quest for true personalisation

Workshop 1

45 mins

15:15 – 16:00

Let's be honest- there's a lot of 'smoke and mirrors' around what personalization is, what it can achieve and importantly, how.' But today's retailers and brands also urgently need respond to consumer ...

Speakers

Mr Nicolas Mathon, Chief Architect - Attraqt