Practical workshops at IRX & eDX 2021

IRX & eDX

The workshops are a complete programme of practical, training focused sessions delivered by leading companies in the industry.

With topics including automating ad optimisation, brand loyalty, real-time personalisation, cross-channel personalisation, site-search, affiliate marketing, the last mile, customer experience, algorithm orchestration, payments, telecoms and tax regulations, there's a session for everyone. 

This is your chance to discover more about the latest technologies and how you can use them more effectively to drive sales.  

Below is the workshop programme from 2021; register your interest to receive information on the 2022 workshops as soon as they are released.

Register your interest

 
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10:00
  1. Workshop 1
    45 mins
    Data is all around us. With the volume, velocity and complexity of data continuing to accelerate, companies need to manage the information ecosystem ever more wisely. Our workshop outlines the importance of data accuracy, linkage, authentication, customer insights, market planning, activation and measurement.
10:15
  1. Workshop 3
    45 mins
    We live in an age of amazing technologies to drive customer experience, but those tools are often limited by a lack of good data or data integration. iVendi, a company that provides retail infrastructure products, will tell the story of how they modernized their stack from the data-layer up, which was the key to enabling real-time analytics for every team, complete customer profiles in their data warehouse, advanced A/B testing and richer conversion tracking.
10:45
  1. Workshop 1
    45 mins
    Find out how to increase their sales and get their products seen. Google Shopping is highly competitive. Therefore, retailers need to make sure their Ads and Data Feed are optimised for success. They will find out how to do this in this workshop.
11:00
  1. Workshop 3
    45 mins

    It is clear that we cannot turn the clock back to pre-2020. Emerging from months of lockdown, even entrenched behaviours have changed. We are all digital consumers now - young and old, rich and poor, the tech-savvy and the digital laggards.

  2. Workshop 2
    45 mins

    In today's ecommerce world, it’s becoming more and more challenging to manage omnichannel B2B, B2C, and D2C processes and engage with your customers through different channels. Learn how to navigate your way through the complex paths between products, services, and consumers and turn commerce anarchy into commercial success.

11:30
  1. Workshop 1
    45 mins

    Learn how leading retailers chose the right ecommerce strategies for their business, and which technologies had the biggest impact on achieving their ecommerce success.
     

11:45
  1. Workshop 3
    45 mins
    In this session, Mark from Apio will look at the shift in the ecommerce landscape from monoliths to more flexible systems (i. e. microservices). 
  2. Workshop 2
    45 mins
12:15
  1. Workshop 1
    45 mins

    Affiliate marketing is a performance-based marketing channel which partners brands with publishers to power sales online. Let the experts from the largest UK affiliate network, Awin,  show you how affiliate marketing can work for your business.

12:30
  1. Workshop 3
    45 mins
    Discover the gold beneath your feet! Most businesses are spending more money than they should on getting new customers. Throwing more money at just traffic acquisition such as Paid Ads and SEO can be the same as throwing it away. In these ever more complex times, ensuring that we are giving customers what they want and making their life as easy as possible is more important now than ever. 
  2. Workshop 2
    45 mins

    Returns Abuse is a growing problem for online retailers, but it can be very hard to spot. Data suggests up to 8% of all online returns are fraudulent and it isn't just the cost of the products that merchants miss out on. Operational costs, warehousing, lost time and the cost of not being able to deliver products to legitimate customers all harm eCommerce revenues. This workshop will explain the main types of Returns Abuse and Item Not Received claims and will give you the tools to be able to identify and prevent it.

13:15
  1. Workshop 3
    45 mins
    Achieve the optimum efficiency in the process of product photography workflow, including the photography itself and integration with web shops. The efficiency consists of getting professional and consistent outcome, cutting on cost, time and effort.
13:45
  1. Workshop 1
    45 mins
    Loaf’s success was becoming a payments problem. Its existing technology stack was straining at the seams and its payment experiences weren’t living up to its brand promise. With clunky refund processes, mysterious payment failures, and 3D Secure challenges - it was time for a change.
14:00
  1. Workshop 2
    45 mins
    Join us for our workshop where we will explore how online shipping options help or hinder online businesses today, how shipping can drive cart abandonment, how you can easily adapt to accommodate for your customers wants and needs and how your shipping offering at checkout can drive sales conversion utilising a smart shipping platform.
  2. Workshop 3
    45 mins

    Selling online has never been more accessible, in fact, eBay highlighted there were over 100,000 new ‘pandemic startups’ were formed in 2020. Accessibility and the customer experience are key for any e-commerce stores on eBay. For your business to succeed on eBay, you have to ensure the maximum visibility for your listings. The way to achieve this is by optimizing them for eBay SEO. Having worked with eBay for many years, Optiseller know the steps that will make the biggest difference to your business.

    eBay SEO can be as simple as making a few changes to a listing, adding in some more details, item specifics, better quality images or shipping options.

    Join Optiseller as they walk you through the basics of eBay SEO. Learn the simple tasks you can add into your routine that can make all the difference to your visibility, sales performance and see a reduction in returns.

14:45
  1. Workshop 2
    45 mins

    We’re not gonna break the internet with this revelation but e-commerce is one of the fastest-growing industries in the world. However, the hyper-growth we’ve seen in the past 18 months was unprecedented. But how has this steep rise in parcel volumes changed how delivery companies approach e-commerce logistics and how consumers view delivery?

10:00
  1. Workshop 1
    45 mins
    Data is all around us. With the volume, velocity and complexity of data continuing to accelerate, companies need to manage the information ecosystem ever more wisely. Our workshop outlines the importance of data accuracy, linkage, authentication, customer insights, market planning, activation and measurement.
10:15
  1. Workshop 2
    45 mins

    Forward-thinking e-Commerce organizations realize we are moving to a cookie-less future and that it’s time to take total control of their first-party data, making it as comprehensive, accurate and usable as possible. Additionally, using first-party data in a privacy-conscious way is key. Companies that have already prioritized this are poised for even more market dominance, so there’s little time to spare when it comes to addressing your first-party data capture and management approach.

  2. Workshop 3
    45 mins
    We live in an age of amazing technologies to drive customer experience, but those tools are often limited by a lack of good data or data integration. iVendi, a company that provides retail infrastructure products, will tell the story of how they modernized their stack from the data-layer up, which was the key to enabling real-time analytics for every team, complete customer profiles in their data warehouse, advanced A/B testing and richer conversion tracking.
10:45
  1. Workshop 1
    45 mins
    Find out how to increase their sales and get their products seen. Google Shopping is highly competitive. Therefore, retailers need to make sure their Ads and Data Feed are optimised for success. They will find out how to do this in this workshop.
11:00
  1. Workshop 3
    45 mins

    In this session you will learn about most effective checkout tips that can be implemented into your eCommerce store to boost conversions.

  2. Workshop 2
    45 mins
    In today's ecommerce world, it’s becoming more and more challenging to manage omnichannel B2B, B2C, and D2C processes and engage with your customers through different channels. Learn how to navigate your way through the complex paths between products, services, and consumers and turn commerce anarchy into commercial success.
11:30
  1. Workshop 1
    45 mins

    Learn how leading retailers chose the right ecommerce strategies for their business, and which technologies had the biggest impact on achieving their ecommerce success.
     

11:45
  1. Workshop 3
    45 mins
    In this session, Mark from Apio will look at the shift in the ecommerce landscape from monoliths to more flexible systems (i. e. microservices). 
  2. Workshop 2
    45 mins
12:15
  1. Workshop 1
    45 mins

    Affiliate marketing is a performance-based marketing channel which partners brands with publishers to power sales online. Let the experts from the largest UK affiliate network, Awin,  show you how affiliate marketing can work for your business.

12:30
  1. Workshop 3
    45 mins
    In this webinar, ClickThrough’s Director of Digital Transformation & Innovation, Macy Edwards will explain how the technology behind the web is (not so) quietly experiencing the most revolutionary change in over two decades, what it means for marketers, and what you must do now if you plan to continue advertising online in 2021 and beyond.
  2. Workshop 2
    45 mins
    Amazon can be a fierce and competitive marketplace, and winning market share can often seem impossible. In this workshop we'll share how we grew our client VeloSkin from being a new brand, to being the best seller in it's category over 12-months, and our tips for doing the same with your brand.
13:15
  1. Workshop 3
    45 mins
    Achieve the optimum efficiency in the process of product photography workflow, including the photography itself and integration with web shops. The efficiency consists of getting professional and consistent outcome, cutting on cost, time and effort.
13:45
  1. Workshop 1
    45 mins

    There’s arguably been no swifter shift in consumer behaviour in history. People are living differently, working differently, and buying differently. In this session, Adyen will explore the jump we saw in e-commerce during the pandemic, how many ecommerce businesses have adapted and why it’s no longer just about the experience retailers provide, but flexibility too.

     

14:00
  1. Workshop 2
    45 mins

    Join us for our workshop where we will explore how online shipping options help or hinder online businesses today, how shipping can drive cart abandonment, how you can easily adapt to accommodate for your customers wants and needs and how your shipping offering at checkout can drive sales conversion utilising a smart shipping platform.

  2. Workshop 3
    45 mins

    Selling online has never been more accessible, in fact, eBay highlighted there were over 100,000 new ‘pandemic startups’ were formed in 2020. Accessibility and the customer experience are key for any e-commerce stores on eBay. For your business to succeed on eBay, you have to ensure the maximum visibility for your listings. The way to achieve this is by optimizing them for eBay SEO. Having worked with eBay for many years, Optiseller know the steps that will make the biggest difference to your business.

    eBay SEO can be as simple as making a few changes to a listing, adding in some more details, item specifics, better quality images or shipping options.

    Join Optiseller as they walk you through the basics of eBay SEO. Learn the simple tasks you can add into your routine that can make all the difference to your visibility, sales performance and see a reduction in returns.

14:45
  1. Workshop 2
    45 mins
    We’re not gonna break the internet with this revelation but e-commerce is one of the fastest-growing industries in the world. However, the hyper-growth we’ve seen in the past 18 months was unprecedented. But how has this steep rise in parcel volumes changed how delivery companies approach e-commerce logistics and how consumers view delivery? 

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