Reaching the empowered consumer in the European market
We’re now living in the age of the empowered consumer, which means the game has changed forever. Modern shoppers can browse and buy at any time, on any device, from virtually anywhere in the world. And they’re not held back by borders. Today’s consumers have high expectations for international sales.
As the balance of power continues to shift from seller to buyer, keeping pace with the latest expectations and buying behaviours is a big challenge. Despite the seemingly endless array of e-commerce opportunities and options, getting products in front of the right customer at the right time is more complicated than ever. The question is: How do you get ahead?
Armed with the right resources, it’s possible to not only survive but thrive in this new cross-border environment. Join ChannelAdvisor global e-commerce expert Håkan Thyr on a journey through proven strategies for reaching today’s international empowered consumer at the speed of e-commerce.
You will learn about:
- What it means to sell in the era of the empowered consumer
- How to navigate your way through the recent explosion of channels
- Where to find your best consumers in Western Europe
- Why it’s critical to identify which channels hold the most promise for your products
- The three essential elements for success in Europe and beyond