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Reaching the empowered consumer in the European market

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Reaching the empowered consumer in the European market

03-Apr-2019
Workshop 1
International growth

We’re now living in the age of the empowered consumer, which means the game has changed forever. Modern shoppers can browse and buy at any time, on any device, from virtually anywhere in the world. And they’re not held back by borders. Today’s consumers have high expectations for international sales.

As the balance of power continues to shift from seller to buyer, keeping pace with the latest expectations and buying behaviours is a big challenge. Despite the seemingly endless array of e-commerce opportunities and options, getting products in front of the right customer at the right time is more complicated than ever. The question is: How do you get ahead?

Armed with the right resources, it’s possible to not only survive but thrive in this new cross-border environment. Join ChannelAdvisor global e-commerce expert Håkan Thyr on a journey through proven strategies for reaching today’s international empowered consumer at the speed of e-commerce.

You will learn about:

  • What it means to sell in the era of the empowered consumer
  • How to navigate your way through the recent explosion of channels
  • Where to find your best consumers in Western Europe
  • Why it’s critical to identify which channels hold the most promise for your products
  • The three essential elements for success in Europe and beyond
Speakers
Håkan Thyr , Director, Strategic Partnerships, EMEA - ChannelAdvisor
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 2
The NEC Birmingham

Information

Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.