• Incorporating:
  • EDelivery Expo

Overcoming initial pitfalls with selling cross-border


Overcoming initial pitfalls with selling cross-border

Workshop 1
International growth

Trading cross-border is a hot topic for retailers looking to increase their incremental sales in a post-Brexit world, beyond their native borders. Savvy shoppers from across the globe are also more than ever keen to buy goods internationally, especially on marketplaces. 

There are many ways that retailers can approach cross-border selling and many pitfalls to avoid. Learn from Fruugo’s experience as a cross border marketplace the ways you as a seller can go-global utilising key partnerships to help you easily exploit this ever growing revenue stream, utilising the above methods and how Fruugo transformed its business model to become a rapidly growing global and multi award-winning marketplace enabling individual retailers to gain new customers from around the world.

Fruugo’s marketplace is available to shoppers in 32 countries, in 17 languages and 22 currencies. The marketplace is growing at over 141% per year on average and now offers international shoppers millions of products and thousands of brands from retailers worldwide.

You will take away the following:

  • The attitude behavioural gap - what customers say verses how they actually behave when purchasing from overseas sellers
  • Design vs. experience - users interact with your website in different ways than you may have expected, this is especially true with trading internationally 
  • Page load time is key - users expect to have a near native experience, regardless of where or how they are shopping from
  • Taking payment - making sure that you have the appropriate and preferred methods in place for sellers to purchase goods globally 
  • Executing a zoom-in & pivot: to focus on easy and quick wins in adapting and improving international trading based on how shoppers actually interact with your site while shopping 
Ted Hettich , Chief Sales Officer (CSO) - Fruugo
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