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Overcoming initial pitfalls with selling cross-border

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Overcoming initial pitfalls with selling cross-border

03-Apr-2019
Workshop 1
International growth

Trading cross-border is a hot topic for retailers looking to increase their incremental sales in a post-Brexit world, beyond their native borders. Savvy shoppers from across the globe are also more than ever keen to buy goods internationally, especially on marketplaces. 

There are many ways that retailers can approach cross-border selling and many pitfalls to avoid. Learn from Fruugo’s experience as a cross border marketplace the ways you as a seller can go-global utilising key partnerships to help you easily exploit this ever growing revenue stream, utilising the above methods and how Fruugo transformed its business model to become a rapidly growing global and multi award-winning marketplace enabling individual retailers to gain new customers from around the world.

Fruugo’s marketplace is available to shoppers in 32 countries, in 17 languages and 22 currencies. The marketplace is growing at over 141% per year on average and now offers international shoppers millions of products and thousands of brands from retailers worldwide.
 

You will take away the following:

  • The attitude behavioural gap - what customers say verses how they actually behave when purchasing from overseas sellers
  • Design vs. experience - users interact with your website in different ways than you may have expected, this is especially true with trading internationally 
  • Page load time is key - users expect to have a near native experience, regardless of where or how they are shopping from
  • Taking payment - making sure that you have the appropriate and preferred methods in place for sellers to purchase goods globally 
  • Executing a zoom-in & pivot: to focus on easy and quick wins in adapting and improving international trading based on how shoppers actually interact with your site while shopping 
Speakers
Ted Hettich , Chief Sales Officer (CSO) - Fruugo
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 2
The NEC Birmingham

Information

Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.