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Will big data finally kill off your email marketing list?


Will big data finally kill off your email marketing list?

Workshop 1
Marketing excellence

The death of email marketing has been predicted many times but for many eCommerce marketeers the email list remains one of their primary weapons in the battle for sales. However is big data about to do for email marketing what even GDPR couldn't? In a world where it is possible to make real time personalised offers to customers at the point of purchase is there any need for the impersonal, one-way communication of email newsletters? In this talk Tom Martin will explain how big data platforms like OmniCX give marketeers access to entirely new ways to acquire, convert and up-sell customers. He will be joined by Brie Read, CEO of eCommerce success Snag Tights, who will explain how she ditched email as a marketing tool and watched her sales soar as a result.

You will:

  • Discover how to maximise customer equity through big data.
  • Learn how big data creates opportunities for new ways to engage customers in real-time.
  • Learn how a single customer view can transform your marketing strategy
  • Re-assess the way you use email in your organisation and save time and money.
  • Hear the first hand experience of a brand that killed email marketing and reaped the rewards.
Brie Read, CEO and Founder - Snag Tights
Tom Martin, Big Data Evangelist - OmniCX
  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO



Hall 2
The NEC Birmingham


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