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  • Incorporating:
  • EDelivery Expo

Workshops 2019

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    • Marketing excellence
    Workshop 1

    This workshop will cover:

    • How shopping ads on Google have changed since 2017
    • How to immediately save 20% on their Google shopping costs
    • The new comparison listing ad formats not available to retailers directly
    • Different models of working with CSS partners (CPCs vs CPA) and how they impact your Google shopping costs
    • How easy it is to migrate between CSS partners or run multiple in parallel
    • Marketing excellence
    Workshop 1

    This workshop will cover: 

    • What are the most frequent misconceptions across online retailers regarding large online campaign days
    • Understand how each of these misconceptions can become a bottleneck and a threat for your online campaign goals
    • Understand the financial and brand implications of not challenging these misconceptions
    • Marketing excellence
    Workshop 2

    After this session, you will know:

    • how to use site search to boost conversion and revenue
    • how to implement marketing into your search results
    • how to use (your site search) metrics to understand your visitors better
    • the importance of giving your customers open ends
    • how to upgrade your site search without paying top price
    • Marketing excellence
    Workshop 2

    After this session, you will know:

    • how to use site search to boost conversion and revenue
    • how to implement marketing into your search results
    • how to use (your site search) metrics to understand your visitors better
    • the importance of giving your customers open ends
    • how to upgrade your site search without paying top price
    • Marketing excellence
    Workshop 2

    This workshop will cover: 

    • A clear structure of who should do what and how
    • Things that brands must never lose control and ownership of
    • How much should brands pay agencies and what they should expect in return
    • How to build a structure that produces the best growth and profit results for brands
    • Marketing excellence
    Workshop 2

    This workshop will cover: 

    • A clear structure of who should do what and how
    • Things that brands must never lose control and ownership of
    • How much should brands pay agencies and what they should expect in return
    • How to build a structure that produces the best growth and profit results for brands
    • Marketing excellence
    Workshop 2

    Key takeaways: 

    • Techniques to implement immediately, to improve your landing page conversion rate.
    • Learn how to audit your own PPC account to improve quality score and reduce wasted spend. 
    • Identify the most important data to monitor on your paid search account.
    • Marketing excellence
    Workshop 1

    This workshop will explore the power of site-search in improving the customer experience, with practical and actionable advice on how to:

    • Be more efficient in your merchandising strategy by using a layer of automated machine-learning
    • Speed up the user journey concurrently using a JavaScript overlay to display relevant products & content
    • Improve UX of search to be mobile-friendly and drive conversion
    • Retain your customers by leveraging personalisation within site-search
    • Best use advanced reporting/search insights to plan your onsite merchandising strategy
    • Marketing excellence
    Workshop 3

    In this workshop you will: 

    • Understand the Affiliate Marketing principles for small businesses
    • How to create the foundations of a successful programme
    • Techniques & optimisation tips for fast tracking growth
    • Understanding publisher types for driving more customers to your website
    • Receive a hard copy of the new Awin Industry report + the chance to apply for FREE!
    • Marketing excellence
    Workshop 3

    You will take away the following:

    • Improve your understanding of what makes an effective digital roadmap and why it counts
    • Understand how to go about developing a robust but flexible roadmap that supports your digital strategy
    • Learn how to assess your organisation’s digital maturity and the implications for your digital strategy
    • Explore real-life examples of how digital roadmaps are helping retailers to address complex business needs and changing user demands
    • Understand how to identify the right opportunities for digital investment
    • Marketing excellence
    Workshop 1

    You will:

    • Discover how to maximise customer equity through big data.
    • Learn how big data creates opportunities for new ways to engage customers in real-time.
    • Learn how a single customer view can transform your marketing strategy
    • Re-assess the way you use email in your organisation and save time and money.
    • Hear the first hand experience of a brand that killed email marketing and reaped the rewards.
    • Marketing excellence
    Workshop 1

    In this workshop you will learn:

    • How to use the latest techniques in influencer marketing with a focus on live shopping
    • How to utilise social shopping to get your visitors recommending your site to their friends
    • Techniques from innovative ecommerce brands pushing the boundaries
    • Practical hints and tips that’ll raise your traffic, engagement and conversions
    • Marketing excellence
    Workshop 1

    In this workhsop you will: 

    • Learn Akeneo’s do’s and don'ts of product information management
    • See how product experience management can lead to better customer experiences
    • Discover how Akeneo PIM can help make life easier for a wide range of employees and team members
    • Master the use of emotional product information to help drive purchases
    • Determine if your company is ready for PIM
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 2
The NEC Birmingham

Information

Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.