Internet Retailing Expo

  • Incorporating:
  • EDelivery Expo


Workshops Background

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Mobile Bridge - Bridging online & offline using omni-channel data

Workshop Room 2, 21 March



With mobile-centric marketing solutions platforms that combine real-time location and situational data with existing user data, you’ll be able to focus on hitting the right moment to market to the user. When that moment occurs, you can serve content that invites user participation and conversation, further stimulated by incentives such as promotions and loyalty points, and gamification. Building two-way conversations that way drives genuine engagement & conversion across all channels.

  •  Identifying the right moment and right location for interacting with each of your customers individually
  • Leverage on existing data, situational data & user date, to provide meaningful rich content
  • Incentivise two-way interaction with consumers
  • Increasing user activity & engagement will result in more conversion
  • Establish lasting relationships with your consumers by enriching their experience
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5 Strati Myrivilli Strovolo , 2046 Nicosia, CYPRUS
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX (formerly InternetRetailing Expo) is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.