Internet Retailing Expo

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OmniCX - Practical guidance for Customer Analytics in the age of GDPR

Workshop Room 1, 22 March


  • Tom Martin

    Tom Martin, Retail Intelligence and Customer Analytics Expert - OmniCX

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What will be the impact of GDPR on customer analytics for omni-channel retailing?
Retailers have come to rely on the power of big data analytics and machine learning to increase sales and maximise profits across different channels, but how will current analytics tools cope with the new regulations under GDPR.
From May this year GDPR will introduce significant changes into the laws around capturing, storing and processing customer data. In this workshop we will look at the impact of these changes on customer analytics, and look at ways to keep benefiting from customer data without falling foul of the law.

• Understand which parts of GDPR internet retailers need to worry about;

• Understand the consequences of GDPR for traditional approaches to customer analytics;

• Specifically look at how having multiple stores of customer data in different apps increases the risk for    GDPR;

• Learn how using a single central store of customer data can make compliance with GDPR easier and less costly

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Omnicx, Suite 213, Signal House , 16 Lyon Road , Harrow , HA1 2AQ , UNITED KINGDOM
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
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    Head of Sales UK & Ireland, Ingenico ePayments
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    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


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