Ecommerce has forever changed our relationship with shopping. With just a few taps on our phones or clicks on our laptops, we can now purchase almost anything online and have it delivered to our doorstep, sometimes on the same day. The convenience we grew so accustomed to today was, in 1982, when the Boston Computer Exchange (BCE), considered by many as the first online marketplace, was launched, more like a figment of one’s imagination than an actual possibility.
At present, marketplaces account for the largest share of online purchases worldwide. However, despite their popularity, they face increased competitiveness and multiple challenges spanning from payment friction, rising customer expectations, different payment preferences across geographies, fraud concerns, and the need to establish loyalty among customers. In this context, marketplaces need to stay ahead of the game by forging strategic partnerships and leveraging the right insights from subject-matter experts.
With a clear aim to tackle the main challenges marketplaces and online platforms are currently facing, the Fintech for Marketplaces and Platforms Report 2024 – Leveraging the Latest Paytech, Regtech, and Embedded Finance Innovations elaborates on the constantly evolving ecommerce industry, serving as a source of information for businesses wanting to expand and increase their customer base.
Key takeaways
The report brings together representatives from top consultancies, marketplaces, and solution providers who share strategic insights into varied aspects of the lifecycles of online platforms. Here is a rundown of what to expect:
- first-hand insights from top marketplace representatives across different verticals discussing hot topics like loyalty programmes, payment trends, value-added services, and many others;
- a detailed analysis of the marketplace landscape covering current trends, market insights, and future directions;
- a set of contributions tackling how marketplaces can accelerate growth by optimising payments, fixing FX issues, embracing digital wallets, and being PSP-agnostic;
- insights into how Embedded Finance is redefining the marketplace landscape;
- an in-depth look at the current fraud challenges and emerging solutions that marketplaces and online platforms should be aware of.
Original research by The Paypers
Building on the key learnings it features, the report includes a set of infographics, researched by The Paypers, showcasing leading marketplaces and online platforms – classified based on three variables:
- the regions where they are present (Europe, Asia–Pacific, Middle East and Africa, North America, Latin America, and global);
- the verticals in which they operate (consumer goods and services, gig market and recruiting, and hospitality and travel);
- the target groups that they address (B2C, B2B, and C2C).
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